Sharaf Travel successfully migrates to Amadeus platformKey benefits include service differentiation, reduced cost and preferred content. Sharaf Travel has seamlessly migrated and has gone live on Amadeus global distribution platform. The successful move follows a three-year partnership agreement the two companies signed in January this year. One of the largest travel agency in the UAE, Sharaf Travel now has full access to Amadeus’ broad range of The ability to provide flexible, advanced and scalable travel solutions along with a thorough understanding of the local market were some of the key requirements for Sharaf Travel’s business. Amadeus’ global reach, broad portfolio of solutions, skilled staff, coupled with demonstrated leadership in the local market were the deciding factor for Sharaf Travel to choose Amadeus as their technology partner. The migration process covering Sharaf Travel’s offices in UAE and Oman was smoothly executed over a period of three months involving a team of 25 staff who oversaw the successful migration of 22,000 PNRs from Sharaf Travel’s previous GDS provider. “The travel and tourism industry is driven by new technology and as a fast-growing travel agency we understand the importance of collaborating with competent technology providers who have a proven track record. In this regard Amadeus has been consistently at the cutting edge of developments. We evaluated the different GDS options available in the market and found Amadeus to be the right fit. The move offers us greater value, better returns on investment and meets our business and customer service objectives,” said Mr. V Jayaram, Managing Director, Sharaf Travel. The travel solutions deployed include Amadeus Selling Platform, a point of sales solution designed to improve a travel agent’s efficiency and increase the sales of non-air products, and value added products such as Amadeus Value Pricer, a powerful shopping product that provides the best available domestic and international fares in seconds, Amadeus Quality Control, Amadeus HX Killer and Amadeus Agency Internet Engine (e-power), the most comprehensive online booking solution available. Amadeus Selling Platform consists of the following solutions: Amadeus Hotels and Hotel plus which allows access to 244 of the world's leading hotel chains accounting for over 75.000 properties globally. Amadeus Insurance is an automated solution which allows Amadeus users to sell insurance and assistance products in an easy and quick way. Bookings are fully integrated into the passenger record for documentation and back office purposes. Regionally, Amadeus offer this service in collaboration with AIG Insurance. Unused Electronic Ticket Tracking Record (UETTR) allows travel agents to submit a search request for a list of unused e-tickets past the last date of travel issued. Amadeus Ticketless Access is a breakthrough solution, designed to sell Low Cost Carrier (LCC) seats and services, seamlessly integrated with the travel agents existing sales and reservation workflow. Amadeus delivers a wider range of superior technology to help travel agents tackle their day-to-day business challenges and issues effectively. In the Middle East, Amadeus system is installed on more than 9,800 travel agency point of sale terminals that can make bookings on all of the
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front office and e-commerce solutions across all its outlets in Dubai, Jebel Ali, Sharjah, Abu Dhabi and implant office in many corporations.
Ghulam Al Baloushi, Managing Director, Amadeus Gulf, said, “Amadeus is committed to supporting the needs of the local travel agencies, help them optimize revenues and improve their profitability. Our partnership with Sharaf Travel further reinforces our commitment and we are positioned strongly to support the agencies’ unique business needs. Our industry leading technology solutions help customers to maximize revenue from existing channels and tap into new ones, keeping their businesses successful both now and in the future.”
