Editorial
It’s unlikely that in the last 6 months a day has gone by without you hearing about global meltdown, crisis, recession, etc. While doomsayers go on an overdrive, I think now is the time than ever before to go back to the basics, the business fundamentals that have stood the test of time. And I strongly believe that listening to your customers and anticipating their needs are two golden rules that will see you through such times. One such move from Amadeus has been the five-year worldwide agreement with Emirates which will allow travel agents to access the airline’s full range of content. We also recently strengthened our reach and presence in Bahrain by partnering with Association of Bahrain Travel & Tour Agents (ABTTA). ABTTA comprises of the leading Bahrain-based travel agencies who are responsible for developing and promoting travel and tourism opportunities in Bahrain. On the local front, Sharaf Travel, the leading UAE based travel agency has now fully migrated to Amadeus platform. Our demonstrated leadership in the local market, broad portfolio of scalable solutions, coupled with global expertise were the key deciding factors for Sharaf Travel. You will find more details on these developments in this newsletter. As your preferred technology partner, we value our partnership and it is our constant endeavour to make your business more efficient and competitive in the marketplace. As always, we look forward to your feedback and suggestions. Ghulam Saleh Al Bloushi,
Sharaf Travel successfully migrates to Amadeus platformKey benefits include service differentiation, reduced cost and preferred content. Sharaf Travel has seamlessly migrated and has gone live on Amadeus global distribution platform. The successful move follows a three-year partnership agreement the two companies signed in January this year. One of the largest travel agency in the UAE, Sharaf Travel now has full access to Amadeus’ broad range of The ability to provide flexible, advanced and scalable travel solutions along with a thorough understanding of the local market were some of the key requirements for Sharaf Travel’s business. Amadeus’ global reach, broad portfolio of solutions, skilled staff, coupled with demonstrated leadership in the local market were the deciding factor for Sharaf Travel to choose Amadeus as their technology partner. The migration process covering Sharaf Travel’s offices in UAE and Oman was smoothly executed over a period of three months involving a team of 25 staff who oversaw the successful migration of 22,000 PNRs from Sharaf Travel’s previous GDS provider. “The travel and tourism industry is driven by new technology and as a fast-growing travel agency we understand the importance of collaborating with competent technology providers who have a proven track record. In this regard Amadeus has been consistently at the cutting edge of developments. We evaluated the different GDS options available in the market and found Amadeus to be the right fit. The move offers us greater value, better returns on investment and meets our business and customer service objectives,” said Mr. V Jayaram, Managing Director, Sharaf Travel. The travel solutions deployed include Amadeus Selling Platform, a point of sales solution designed to improve a travel agent’s efficiency and increase the sales of non-air products, and value added products such as Amadeus Value Pricer, a powerful shopping product that provides the best available domestic and international fares in seconds, Amadeus Quality Control, Amadeus HX Killer and Amadeus Agency Internet Engine (e-power), the most comprehensive online booking solution available. Amadeus Selling Platform consists of the following solutions: Amadeus Hotels and Hotel plus which allows access to 244 of the world's leading hotel chains accounting for over 75.000 properties globally. Amadeus Insurance is an automated solution which allows Amadeus users to sell insurance and assistance products in an easy and quick way. Bookings are fully integrated into the passenger record for documentation and back office purposes. Regionally, Amadeus offer this service in collaboration with AIG Insurance. Unused Electronic Ticket Tracking Record (UETTR) allows travel agents to submit a search request for a list of unused e-tickets past the last date of travel issued. Amadeus Ticketless Access is a breakthrough solution, designed to sell Low Cost Carrier (LCC) seats and services, seamlessly integrated with the travel agents existing sales and reservation workflow. Amadeus delivers a wider range of superior technology to help travel agents tackle their day-to-day business challenges and issues effectively. In the Middle East, Amadeus system is installed on more than 9,800 travel agency point of sale terminals that can make bookings on all of the Emirates provides access to full content through Amadeus
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Dear Partners,
At Amadeus this is precisely how tomorrow’s cutting-edge solutions are created. Our goal is to provide you with the right tools to succeed and in the past quarter we have been working closely with leading industry players to bring our latest technology innovation to your business.
front office and e-commerce solutions across all its outlets in Dubai, Jebel Ali, Sharjah, Abu Dhabi and implant office in many corporations.
Ghulam Al Baloushi, Managing Director, Amadeus Gulf, said, “Amadeus is committed to supporting the needs of the local travel agencies, help them optimize revenues and improve their profitability. Our partnership with Sharaf Travel further reinforces our commitment and we are positioned strongly to support the agencies’ unique business needs. Our industry leading technology solutions help customers to maximize revenue from existing channels and tap into new ones, keeping their businesses successful both now and in the future.”
“We remain fully committed to working with the travel agency channel as we continue to expand our reach, providing a high-quality service with the latest routes between Asia, Europe and the Americas.”
