ABTTA Deal with Amadeus

Association of Bahrain Travel & Tour Agents (ABTTA) extends strategic partnership with Amadeus

Partnership to boost agent productivity and benefit from latest reservation and travel content.

Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today entered into a strategic partnership with Association of Bahrain Travel & Tour Agents (ABTTA).

The agreement which extends for a period of three years is a step forward in enabling local travel agencies remain competitive and offer best-in-class services to business and leisure travellers in Bahrain. Amadeus was chosen for its ability to provide distinguished solutions and services to the travel agencies in Bahrain.

ABTTA which comprises of the leading Bahrain-based travel agencies is responsible for developing and promoting travel and tourism opportunities in Bahrain.

“Bahrain is poised for new growth and expansion in the travel and tourism arena. As the governing body overseeing the interest and growth of the local travel agencies in Bahrain, we understand that technology plays a crucial role in business sustainability and longevity. At ABTTA, we are committed to working together with global partners to benefit the local travel and tourism industry and we are confident of Amadeus as our technology partner for the future,” said Sofyan AlMoaayad, Chairman of ABTTA.

As one of the leading global distribution system (GDS) providers and the biggest processor of travel bookings worldwide, Amadeus solutions support a broad network of travel providers and users. By partnering with Amadeus, ABTTA members will now have easy access to new travel technologies to streamline business operations, boost productivity and offer customized solutions and services from a single source. Amadeus solutions will allow the travel agents to access most relevant content from leading airlines, low cost carriers, hotels, car rental companies, etc, with the best faring possible.

“As the chosen technology partner, our goal is to equip local travel agencies sell cutting-edge travel services and strengthen their market leadership. With our global reach and expertise we will continue to deliver customized solutions to ensure that ABTTA members remain competitive in a fast-expanding industry,” said Ghulam Saleh Al Baloushi, Managing Director, Amadeus Gulf.