Editorial

Dear Partners,

It’s that time of the year again when veterans and novices from the travel, tourism and hospitality sector gather under one roof to meet industry peers, potential customers and visiting global executives. It is here that analysis and industry predictions are made, next -gen products introduce, and the next big thing unveiled.

Yes, my friends I am talking about Arabian Travel Market (ATM) which is in its 15th year and going from strength to strength. As always Amadeus will be at ATM 2008, which also happens to be our seventh consecutive year at the regional exhibition. This year the exhibition has a greater significance for us, as Amadeus celebrates its 20th year of success with a clearer and bigger direction for the future.

As the preferred technology partner, we value our partner’s support and commitment and it is our constant endeavor to make their business more efficient and competitive in the market place. To celebrate and reward this partnership, Amadeus Gulf recently organized a gala event for customers and partners in Abu Dhabi. Top business achievers were honored at the event for their commitment and efficiency in delivering result oriented services. The winners included Omeir Travel Agency, Bin Ham Group, Al Masaood Travel Agency, Salem Travel Agency, Abu Dhabi Travel Bureau, Trans Arabian Air Services, Etihad National Travel, Abu Dhabi Airport Services, Gray Mackenzie Travel Services, Azzam Travel & Tourism.

Another new development has been the Amadeus Airline Retailing Platform. The new platform is expected to transform the company’s global distribution system (GDS) from a purely distribution channel to a retailing platform. This is a major milestone in the evolution of indirect distribution as it will allow airlines to act like true retailers in one of their most vital channels. Developed in collaboration with major carriers across the globe, the Amadeus Airline Retailing Platform is designed to offer the best of the GDS world and the best of the online channel.

These are some of the significant developments from Amadeus, one that will allow us to align our strategy ever more closely with yours, ensuring our mutual success in the years to come.

Do visit us at ATM; we look forward to meeting you. Amadeus stand is located in Hall 1, stall no. TT310.

Yours truly,

Ghulam Saleh Al Bloushi,
General Manager
Amadeus Gulf