Editorial

Dear Partners,

It’s unlikely that in the last 6 months a day has gone by without you hearing about global meltdown, crisis, recession, etc. While doomsayers go on an overdrive, I think now is the time than ever before to go back to the basics, the business fundamentals that have stood the test of time.

And I strongly believe that listening to your customers and anticipating their needs are two golden rules that will see you through such times.

At Amadeus this is precisely how tomorrow’s cutting-edge solutions are created. Our goal is to provide you with the right tools to succeed and in the past quarter we have been working closely with leading industry players to bring our latest technology innovation to your business.

One such move from Amadeus has been the five-year worldwide agreement with Emirates which will allow travel agents to access the airline’s full range of content.

We also recently strengthened our reach and presence in Bahrain by partnering with Association of Bahrain Travel & Tour Agents (ABTTA). ABTTA comprises of the leading Bahrain-based travel agencies who are responsible for developing and promoting travel and tourism opportunities in Bahrain.

On the local front, Sharaf Travel, the leading UAE based travel agency has now fully migrated to Amadeus platform. Our demonstrated leadership in the local market, broad portfolio of scalable solutions, coupled with global expertise were the key deciding factors for Sharaf Travel. You will find more details on these developments in this newsletter.

As your preferred technology partner, we value our partnership and it is our constant endeavour to make your business more efficient and competitive in the marketplace.

As always, we look forward to your feedback and suggestions.

Yours truly,

Ghulam Saleh Al Bloushi,
Managing Director
Amadeus Gulf